Hello Wildfox Friends!

The most commonly asked question that I get is "Where did your business name come from?", to which my cheeky reply is "Because I'm a foxy lady with wild hair!".

No, I'm jesting with you.  To be perfectly honest the actual story is rather, well, ...boring.  Coming up with a business name is a bit like naming a baby.  Its got to be right and it got's to be reflective of your likes and influences so not a decision to be taken lightly.  Myself & a friend were bouncing business name ideas around and Wildfox just happened to stick.    It felt like the right one. I had to add the 'Home' on the end to indicate what sort business it was.  However, occassionally (and not that often I might add) people don't understand what it's about and draw rather bizarre conclusions.  I was once asked if the business was an old peoples nursing home!!!!

Now, one day, when I was at a show, a gentleman aproached me.  He stopped at my stand and promptly said "I've come specially to see you today!" (always nice)

He then went onto explain that he also owns a business called Wildfox and was curious to meet me because whenever he googled Wildfox in the Northamptonshire area, my business would pop up.  I should add that his business is involved with healthcare exhibtions so no conflicts of interest here!

We had a great chat about the name and he even gave me one of his companies mascots of a toy fox.  Such a lovely gesture!  I did ask him how he came up with Wildfox for his business and you know what he said? "I just liked the sound of it so it stuck".

So there we go, Wildfox seems to be a popular choice for no other reason then it just appeals. 

Are there any business names out there that catch your attention?  Please do share in the comments below 

Until next time

Helen x

I'm going to share with you a story about an underused and unloved space under the stairs. 

Once upon a time, this space was perfect for holding a pushchair, car seat and oodles of baby paraphernalia but for the past few (post-baby) years it had turned into a dumping ground with zero identity or proper purpose.  Our hallway is a generous size. In fact it was the first thing to attract me to the house when I stepped in for the first viewing.  However, it wasn't the most of efficient of spaces for a family of 5.

BEFORE 

I have lived in my current house for about 15 years now and had always wanted some 'fancy pull out drawers' to hide the family mess.  Now, I wasn't planning on having any building work done this year and it by sheer accident that I came across a local builder who specialises in making bepsoke storage, including 'fancy pull out drawers' under the stairs.  It did not take much persuasion on my part for my husband to agree with my new plan - yippee!.  Within a month of discussion and quotes we were booked in for the work to commence.  I documented the process by taking photographs daily.  (See below). 

DURING

It took about 8 days in total to build and paint but, I have to say, this is one of the best investments EVER!  Not only does all the clutter get put & shut away, but my once darkened north-facing hallway appears to be bigger & brighter.  We opted for the door fronts to be painted in white gloss and it really does help bounce the light around.  I LOVE the airy feeling of space that this bespoke build has achieved.  After adding 'Olive', the olive tree I now feel that the entrance to my home has the quintessential modern scandi chic that I crave. 

AFTER

So what do you think? Leave your comments below or share your own hallway storage solutions.  We would love to hear from you x